This is OUR page. No one else has your private url, it's in no way linked from my website. If you prefer that it's password protected, I can set that up! But most clients don't want yet another password to worry about — so that's why I keep it open. Here, you'll find a record of our most important communications and all of your files that I've put together for you. We can still communicate via email (firstname.lastname@example.org), but make sure you keep this page handy. I will email you anytime this page is updated.
Next steps: Logo concept revisions, selection, and refinement. Development of brand standards guide and complete brand identity system within brand.
Homework for Bethany: Look at tangible dates and figure out when you would like to launch. Consider time to work on opt-in, creating content for website, etc. From there, we'll develop a schedule backwards to make sure our milestones are hitting the mark. Bring these dates to our next meeting!
Also: Work on the wording of mission/vision as well as the tagline. We can continue our conversation on these when we meet next week if you're able to bring some ideas.
10/22: Brand direction and logo concept second presentation.
Next steps: Melody to make initial revisions to logo concepts so Bethany can see and compare. Narrow down concepts, revise, refine, and land on overall brand direction.
Homework for Bethany: Try ruling out one or two of the concepts up front. Make a list of different options you'd like to see with the logo concepts to help you decide which direction you like best.
10/26: Brand direction and logo chosen. Working on variations and starting on color palette.
Next steps: Revise and refine the chosen concept. Nail down exact colors, fonts, etc. and start assembling style guide. Set up cover page on website for email captures.
Homework for Bethany: Nail down mission/vision wording for the style guide. Also, do we have a set launch date?