Hopefully you were able to check out yesterday's post about why Fiverr is so dang appealing. They make a good case, right? I mean, obviously—look at their popularity, their number of designers, and the number of projects they get on a daily basis. So what's so wrong with it?
First, let me address why I’ve never won the battle against an online logo service.
By the time a company calls me and requests a proposal, they have already made up their mind to purchase the logo they’ve received online. They’re not placing any more value to my services than that of an online logo service. They want me to tell them that I can match the price of an online logo service for 20+ hours of custom design work, in-depth one-on-one meetings, several well thought out, thorough design concepts, specific revisions, and the implementation of not just that logo- but their visual identity within their business. I just can't do that.
So, they beat me—that must be why I so dislike Fiverr and other comparable online logo services. Right?
Because what's so wrong with cheap, fast, endless options?
1. YOU GET WHAT YOU PAY FOR. Sorry for the caps, but seriously- this isn't a saying because it isn't true. You ALWAYS get what you pay for, and $5 is a ridiculously low price for an investment in the IMAGE of your business! Remember that time we talked about branding yourself? Your brand is YOU. What's it worth to you to make sure you're being represented correctly?
There is an inconsistency in the design across Fiverr. It ranges from pretty darn good designs, to really, really poor designs. I know that some designers on Fiverr are genuine—but let me caution you: how is it really possible that someone can turn around an exceptional logo in several days? There is a (good) possibility that it's NOT an original design, that it's based off of some stock design they purchased and didn't actually make uniquely for your business. Or they piggybacked some design they found somewhere on the internet. That's ILLEGAL, people!
Just remember- if it seems too good to be true, it probably is.
To quickly reference the options we saw in Part 1 (because chances are, you won't just be paying $5 for your logo if you want anything half-way decent), here's my analysis of it:
These "gig extras" shouldn't be considered extras.
2. It isn't personal. A personal designer goes beyond a brief form that’s filled out in a few minutes. There’s a relationship you’re making, a partnership you’re establishing, and that designer has your vision and your company’s best interest in mind.
A designer’s job is to visually problem solve. How can a designer solve a problem sufficiently if they’ve never had a fluid conversation with you? While a designer can receive detailed specs on your project, unless you’re sitting face to face (or Skype to Skype)—certain pertinent details about you and your company will never surface. I take pride in my one-on-one time with my clients. I can often gain a real understanding of what my client’s personal preferences are simply from the light conversations that we have. My goal is to understand you, your business, and your target market as much as I am able. The success of your company rides on my ability to communicate your company to the public, and I don’t believe this can happen through a brief online form. How well can these designers see your heart, your vision, and your direction?
3. It's not just a logo. If anyone designs a logo for your company without developing your entire brand at the same time, they're doing it wrong. You're doing it wrong. Did you know that right now, you have a brand? Regardless of whether or not you have a logo, you HAVE A BRAND. Because, as I've mentioned before, your brand is YOU. Have you discovered what that is yet? Maybe. Maybe not. But your brand is incredibly important, and a logo is simply a tiny piece of that brand.
I found an article that actually suggests Fiverr for several projects to "make your blog awesome," and even in their article they say this about logo design: Getting a logo done for $5 is really not a good idea if you are trying to grow a professional and distinctive business.
Let me ask—who is NOT trying to grow a professional and distinctive business? Even if you're under a tight time restraint and just need something quick for your website (though there really is no such thing as a design emergency—you will survive, and you need to thrive in this area of your business), your logo and brand is still EXTREMELY important! It can directly impact your success as a business, and you don't want to jeopardize that. All of this isn't just about a cheap logo that's "good enough." It's about undermining the importance of your business image.
4. It devalues designers. I promise I'm not launching into a pity party here or anything. I simply want to say this—this is my livelihood. This career, that I take very seriously and pour everything I have into, is what feeds my family. I don't pull your logo design from google images. I don't browse stock photos until I find something nice I like and tweak it and call it yours. I don't take lightly the success of your business. We designers put SO MUCH WORK into the design and development of your business image. It's laughable to think our work is equivalent to that of a Starbucks drink, yet I watch designers sell themselves short every single day.
I know the argument that's made here- $5 is a lot more in India than it is in the States (several weeks of groceries, some claim)—and a lot of the Fiverr designers are international. So they're not selling themselves short then, right? Well, I want to challenge that. What we're doing is justifying the five dollars leaving our pockets as enough for their hard work. They should be making much more for their work being paid by Americans (as long as it's actual, real work they're doing and not just knock-offs) . Also, what's coming out of my pocket and what it's worth to me (regardless of their conversion rate) is the investment I need to make into it—for myself and my business' sake. If I only put five dollars into my business image, I'm probably not going to take it too seriously and give much value to it.
I could go into some more specific details about Fiverr itself, as well as give you a comparison of more comparable online logo services that do it better than Fiverr, but instead I'll leave it to you. If you'd like to read more on this topic, if you aren't quite convinced yet, take a look at some of these articles and personal testimonies:
Sites like Fiverr are never going to replace designers like me. Like I said in Part 1, I can be completely transparent about this topic and dive into the appeal of Fiverr and other online logo services because I'm not going to loose a single client to them. Wait, but what about your story at the beginning of these blog posts? you ask me. Well that business, that potential client was never my client to begin with. As I said before, they didn't value what I had to offer them. They couldn't see that what I'd offer them is leaps and bounds beyond what Fiverr could provide for them. I'll educate them, advise them to the best of my ability, and sincerely wish them and their business endeavors well. But if there's no value placed in the image of their business or the work that I do, there is nothing else I can do.
Okay, your turn—what do you think about Fiverr?
(either as a creative with your services being offered on Fiverr or as a business owner maybe even looking at the possibility of using Fiverr or a comparable logo service)
If you think all of this is great, but have no idea how you can start working with a personal designer today, hop on over to this blog post and discover how hiring a graphic designer for your business is POSSIBLE!