LAUNCH DAY: The Wherever Writer
Amy: traveler, blogger, risk taker, change maker, dream chaser, wonderful.
I was recommended to Amy quite a while ago after she put out a tweet looking for a brand designer. We chatted a bit over email, but her redesign was still a ways off. In the meantime, I became an avid follower of The Wherever Writer. Not because I wanted her to become a client—but because I found her life FASCINATING. She's a travel blogger... but not really. (Seriously, let me explain...)
Amy writes about her emotional experience as well as her physical experience. It's not just about the places to go, the things to see and do... it's about the people she meets, the relationships she forges, and the emotional side effects of it all. I was sucked in. Then the Paris attacks happened. You guys, SHE WAS IN PARIS when those attacks happened! I followed her social media posts closer than the news. Her experience and observations were so interesting, and brought me to even more tears as I continued reading about the attacks.
So I didn't mean to derail there, but everything I mentioned above is what makes her brand so unique. Which is why when she reached back out to me and we seriously discussed working together, I was all in.
Goal: Create a unique brand that conveys Amy's love and knowledge for travel, complimenting her way of living a location independent life, and appealing to a market that aspires to do what she does.
Amy requested a watercolor rendered logo. At first, I doubted my ability. "You want a painting... of the Golden Gate Bridge, Machu Picchu, AND the Eiffel Tower all in one?" She didn't doubt me. She loved my work, she knew I had it in me, and she pushed me to a level I thought I wasn't capable of.
Through our calls and many, in-depth discussions, Amy gained an immense amount of clarity on what her brand stands for, what it should look and feel like, and what it is that makes it hers. We started with sketches, moved to digital paintings to land on color and style, then transitioned into hand-painted watercolors that were scanned, compared, and revised. The process was new to me, but the immense amount of detail that went into all of it reminded me just how important it is to hone in on functional, yet unique and beautiful design. I love how it all came together, and truly believe it represents Amy and her business.
Congratulations on your brand design launch, Amy! I'll still be following along on your travels via your blog!
Working with Melody was a dream! With the high level of customization involved in hand drawing and painting my logos, I knew the designer I chose would be important. I spent several months talking to different designers, and ultimately I went with Melody because not only was she clearly talented, but she also cares about my business. That connection was so important, as I really wanted my brand to have a personal feel. It felt like I was commissioning an artist—and Melody delivered! I am thrilled with how my brand turned out under her direction. It feels like my business finally has a home.
–Amy, The Wherever Writer, 2016
Interested in a unique brand? I'm now offering custom design packages that are specific to hand rendered, watercolor designs. If you love my style, let's chat!