Launch Day: Consciously Connected Soul
How do I even begin to describe my work with Bethany? She has a huge heart and passion to help women find their purpose and remove the fear that holds them back from their full potential. I feel honored I was able to share in her story and come up with a plan to help her launch her baby.
Goal: Through font and imagery, portray the transformative nature of Bethany's work through Consciously Connected Soul. Create a beautiful, hand-rendered brand with colors and design centered on Bethany's unique vision. Match the same look + feel of her brand photos.
Here's a peek at some early stage sketches that eventually lead to the final concept:
We landed on something lovely, unique, and illustrative. Strong yet feminine while making a spiritual connection. We added a slight watercolor texture over the entire logo to make it appear "glowing," but kept the colors strong, communicating empowerment and completion in finding purpose.
Melody is a magic maker! She took the dream inside of my head and brought it to life! Not only is she professional, she is also warm and approachable which makes the working relationship even more effective.
Melody always showed up to our appointments ready to dive in, listen and lend her expertise. The brand she created for Consciously Connected Soul is beyond my wildest dreams and I will forever be grateful to her and amazed by her talents and gifts.
–Bethany, Consciously Connected Soul, 2017
Are YOU ready for a custom, unique brand that represents your business beautifully and effectively? You can contact me here.