How to Choose the Right Brand Designer

How to Choose the Right Brand Designer

Choosing the right brand designer to create visuals that represent your brand is VITAL. Let me say that again (but it’s worth repeating about 50 times), choosing the right designer is VITAL. You need a designer that's going to jump on the same page as you—someone who understands your vision, your audience, and your vibe.

I'll admit, the process of finding the right designer can be difficult. I spend a lot of time trying to figure out how to get in front of my niche, my ideal clients, and those that I know I’d love to work with and who would love to work with me. But I watch the Facebook group posts that go out “In need of a designer!” and 50+ designers respond. It can be CONFUSING! You don’t know how to make the right decision—or even know where to start when it comes to considering designers.

There's a lot of pressure choosing a designer to represent you and your business. But I think there can be a good place to start. I believe there's a way you can set yourself up for success by asking important questions and knowing what to look for to ensure you choose the right brand designer.

6 Things I Learned in 6 Months Working for Myself

6 Things I Learned in 6 Months Working for Myself

I honestly can't believe it's been 6 months since I made the leap to work for myself! I can tell you right now that I've learned FAR more than simply 6 things, but these are the 6 I wanted to highlight since I know so many other entrepreneurs and business owners are in this same boat. These are the 6 that, while they may seem a tad bit frivolous, were some of my biggest struggles and realizations. 

Going Live on Periscope for the First Time

Going Live on Periscope for the First Time

The next couple of posts are going to be geared around social media, because I know you writers are needing some helpful social media advice. AND, I'm going outside of my own means (I'm no social media expert) to feature some interviews from those that know it best. (By the way, you should make sure you're a part of my VIP writer's email list because they'll be receiving bonus interview Q&A's!) But first—I wanted to tell you about my first time going live on Periscope!

Finicky Friday — My Community

Finicky Friday — My Community

When you're out on my own, pursuing your own business, hustling for it every day — finding encouragement is a BIG DEAL. Finding community is ESSENTIAL. Making friends who are going through the same stuff you are is CRUCIAL to your success. I didn't understand this when I first started out—but after joining the right newsletters, having the right encouraging stuff landing in my inbox, and joining the most encouraging communities I could ever have hoped for, I've see a huge impact in my business.

So today for Finicky Friday, I'm going to give you a peek into my inbox and into my community that keeps me going every day.

P.S. My lists are kind of short, but that's because I'm pretty picky over who I let in my inbox and who I collaborate with. But hopefully you'll take that as a good thing!

Tips for Making Your Brand STRONGER

Tips for Making Your Brand STRONGER

I’m drafting up a little handout for my networking event this week. I tried asking myself- if I could give one bit of a useful information to the epic women business owners in my networking group, for free, what would it be?

Obviously, I specialize in brand design and development. I love helping writers, bloggers, and business owners with their brands—regardless of what stage their company or blog might be at. I know we hear it all of the time—branding is SO important! But branding goes beyond just your looks, a logo, and some colors. So that’s where I’m meeting these women.

First, I want to emphasize that your brand is YOU. You don't need a designer to give you a brand. You are your brand, which means you're developing it right now. So I put together a short, practical list of tips for making your brand stronger—RIGHT NOW.

What I Learned from my First Networking Event

What I Learned from my First Networking Event

Last week I attended a small business, women's networking event, where I mingled with over 100 women. Just typing that puts a huge lump in my throat. This social introvert loves meeting new people, but the idea of being put into a room with over a hundred women you do not know? That's just a different ball game. I actually persuaded myself twice to not go—even to the point of messaging my husband and letting him know I'd be home after work. My reasons seemed legit.

It may have been a combination of my best friend giving me a crown of confidence (don't ask), my husband telling me it wasn't okay for me to skip out, and the fact that I dressed up that forced me into it. Before I knew it, I was sitting in the parking lot of our MeetUp location, pretending to text on my phone until it was 10 minutes 'till the event time (one cannot be TOO early). I walked slowly and steadily through the rain towards the entrance, fixing my hair over, and over, and...

What the heck am I doing?

Two hours later. Purse full of business cards, chatting with a girl my age on the way out, and as if I networked all of the time, shouted after her, "It was fantastic connecting with you! See you next month!"

I survived. And I not only survived, I somewhat thrived. Here's what I learned from my first networking event, and why you shouldn't be afraid to just put yourself out there. (If I can do it, you can do it.)

Brand Yourself – Part 3

Brand Yourself – Part 3

Your branding journey.

Let's get personal. I've covered in Parts 1 and 2 the importance of branding and what branding looks like—but what does branding look like specifically for YOU and your biz? Do you even need a brand update?

Honestly, only you can answer those questions. But I do have some questions for you that'll hopefully help you figure it out. First, let's take a quick look at the financial implications a new brand would have on your business (because at the end of the day, it boils down to how much money you're making):

1. What is the value of one customer to you? In other words, what does one new customer make you in additional income? What's it worth to you to pick up that one new client? For example: $300.

2. Do you believe that new and better branding for your business will result in drawing in at least one new customer a month? Of course! At LEAST one, hopefully more!

...

Brand Yourself – Part 2

Brand Yourself – Part 2

Practically speaking, what does branding yourself look like and what are the components of your brand?

Before any design work is started, there are some key elements to branding yourself that should be figured out first. Some of the key elements to crafting your brand:

  • Knowing who you are as a business and where you're going
  • Knowing who your audience is and what they want
  • Knowing what you can offer your audience that no one else can 
  • And knowing HOW you're going to offer it to your audience 

All of those elements have to be figured out before you can even start to think about the visual aspect that communicates that foundation. I don't mean to keep repeating myself, but please remember that branding goes SO far beyond just the visual design of your company. It has to do with your heart, the way in which you work, and your audience. Your visual identity should just communicate all of those things.