How do I even begin to describe my work with Bethany? She has a huge heart and passion to help women find their purpose and remove the fear that holds them back from their full potential. I feel honored I was able to share in her story and come up with a plan to help her launch her baby.
Recently I worked with Dave and Sonya of (you guessed it) Dave + Sonya Photography to help freshen up their brand, appeal to their target market, and give them a website that does their photos justice.
Dave and Sonya are a Colorado Springs husband and wife photography team, specializing in pure, unfiltered high school senior sessions with a focus on athletes and dancers. They provide you with the best creative sessions and photos your family will cherish for generations. They also took our anniversary wedding redo photos for us several years ago, and are people we consider friends. Their talent as well as eye for senior portraits specifically is astounding. We worked together to bring that same excellence to their brand.
Amy: traveler, blogger, risk taker, change maker, dream chaser, wonderful.
I was recommended to Amy quite a while ago after she put out a tweet looking for a brand designer. We chatted a bit over email, but her redesign was still a ways off. In the meantime, I became an avid follower of The Wherever Writer. Not because I wanted her become a client—but because I found her life FASCINATING. She's a travel blogger... but not really. (Seriously, let me explain...)
Ana-Marija was one of my very first online clients, and the first international client I've had the privilege to design for. And I really mean it when I say it's been a privilege. Ana-Marija opened her own restaurant in Dubrovnik, Croatia (Pantarul), has written and published an amazing cook book (What's Cooking in Dubrovnik), and her food blog, Da mi je nešto slatko… (If I had something sweet…) has won awards as the best Croatian food blog. And then... she called on me to help her design her brand for her English blog that launches today.
I met Jessica through a local networking group over a happy hour, and we talked books and our businesses. It was like speed dating—and I knew I liked her right away! A short time later she called me and we went out to lunch to discuss her business and personal brand.
See, Jessica works in the housing industry—in ALL areas. She works with several different companies that each specialize in a particular side of real estate, from buying and selling current real estate properties to custom built homes and even renovations. She had a postcard trying to sum up what it is she does, with all of the companies' various logos included on it—and unfortunately, it just wasn't communicating all that SHE is and all that SHE does. Because let me tell you—what she does is amazing.
Choosing the right brand designer to create visuals that represent your brand is VITAL. Let me say that again (but it’s worth repeating about 50 times), choosing the right designer is VITAL. You need a designer that's going to jump on the same page as you—someone who understands your vision, your audience, and your vibe.
I'll admit, the process of finding the right designer can be difficult. I spend a lot of time trying to figure out how to get in front of my niche, my ideal clients, and those that I know I’d love to work with and who would love to work with me. But I watch the Facebook group posts that go out “In need of a designer!” and 50+ designers respond. It can be CONFUSING! You don’t know how to make the right decision—or even know where to start when it comes to considering designers.
There's a lot of pressure choosing a designer to represent you and your business. But I think there can be a good place to start. I believe there's a way you can set yourself up for success by asking important questions and knowing what to look for to ensure you choose the right brand designer.
Holiday promotion. What comes to mind when you think about "holiday promotion?" It's definitely expected and highly anticipated when you're a business owner. The deals, the steals, and the fancy appeals is what holiday promotion is all about! But how do you authentically promote during the holidays without sounding like just another bad radio ad? (Cue the sleigh bells!)
This post is going to break down the good, bad, and ugly of holiday promotion as well as give you a few design tips for keeping it classy. (Feel free to grab some hot cocoa and crank those Christmas tunes!)
Putting interesting quotes, powerful text, and motivating blurbs on gorgeous images is HUGE in social media. As I've detailed in my ebook, posts on any platform WITH an image elicit a much larger response than posts without. Just think about the social media culture of memes and videos. Also think about your own behavior as your scroll quickly through a newsfeed. Images make you stop and take notice, and with the help of free services like Canva, it's easier than ever to put text on images and make it more engaging for your audience.
Unfortunately, however, there are common mistakes floating around that cause your followers to squint and run versus draw them in. So in this post I want to address those mistakes head on and give you ways to FIX IT. Because putting your words on images is too powerful not to get right.
Today is the BIG REVEAL of GenTwenty's newest look! While it isn't their very first launch day (GenTwenty was founded in March of 2013!), it's still a launch day of their beautiful new brand—something to really celebrate!
Nicole expressed wanting to work with me all the way back in May (can you really believe it's been that long, Nicole?). I worked closely with her as I discovered the hearts and minds of not just Nicole, but all of the many amazing contributors of the GenTwenty blog. These girls KNOW what it's like to live life in your twenties. In their own words: Our tried and true advice about growing up and navigating the real world will help you define your goals, figure out what your next move will be, and have fun along the way. And seriously, you can tell all of the hard work and pointed advice that goes into the content of their blog.
We wanted to give GenTwenty a clean, classy look that embodied sophistication—but also a bit of fun. The yellow and teal pairing were perfect in communicating this, along with the font paring of a more traditional "gen" with a fun, hand-lettered "twenty."
I loved working with Nicole, and—as a twenty-something myself—can't wait to follow along on her incredible journey as her and the contributors of GenTwenty continue to help us as we make the most of this decade!