I honestly can't believe it's been 6 months since I made the leap to work for myself! I can tell you right now that I've learned FAR more than simply 6 things, but these are the 6 I wanted to highlight since I know so many other entrepreneurs and business owners are in this same boat. These are the 6 that, while they may seem a tad bit frivolous, were some of my biggest struggles and realizations.
Holiday promotion. What comes to mind when you think about "holiday promotion?" It's definitely expected and highly anticipated when you're a business owner. The deals, the steals, and the fancy appeals is what holiday promotion is all about! But how do you authentically promote during the holidays without sounding like just another bad radio ad? (Cue the sleigh bells!)
This post is going to break down the good, bad, and ugly of holiday promotion as well as give you a few design tips for keeping it classy. (Feel free to grab some hot cocoa and crank those Christmas tunes!)
Putting interesting quotes, powerful text, and motivating blurbs on gorgeous images is HUGE in social media. As I've detailed in my ebook, posts on any platform WITH an image elicit a much larger response than posts without. Just think about the social media culture of memes and videos. Also think about your own behavior as your scroll quickly through a newsfeed. Images make you stop and take notice, and with the help of free services like Canva, it's easier than ever to put text on images and make it more engaging for your audience.
Unfortunately, however, there are common mistakes floating around that cause your followers to squint and run versus draw them in. So in this post I want to address those mistakes head on and give you ways to FIX IT. Because putting your words on images is too powerful not to get right.
Photographing your book, especially for sharing platforms such as Instagram and Facebook, are essential for good promotion. But oftentimes we post the same "look, it's my book!" photos and pretend like it's going to magically draw new readers. You need a photo that's going to command attention and spark interest. You need a photo that's going to stand out from all of the others. So I've put together 10 creative ways you can photograph your book (with inspirational help from some stellar authors and designers)!
Being able to make a believable, interesting mockup of your book is critical when promoting it. It's easy to make it look fake, or perhaps cheesy—and that breaks a good, effective design. In last week's blog post, I showed you how to design a book cover in both Photoshop and Apple Pages. Today I want to show you how to use that book cover design to quickly and easily make your own professional looking book cover mockup using free Photoshop templates.
First of all, what exactly is a mockup? A mockup is a model of a design used for teaching, demonstration, or testing (thanks, Wikipedia!). I usually create mockups to show clients my designs on final pieces. Why? Because you often can't get a good feel for the final design until you see it being used in a practical way.
Turning your flat book cover design into a "real" book brings life to it. It makes it more tangible in your readers' minds, and adds credibility. But, you have to be careful, because really fake looking mockups or poor designed mockups can have the adverse effect. So I'm going to walk you through some of the best, free resources as well as how to edit them to make your mockup look REAL.
The design of a book cover takes a LOT of thought. Why? Because it matters. It's the face of the writing inside of it—so it better be SPOT ON. After you read through the previous blog post I did on book cover design and figure out the direction you need to take for your book, you're probably wondering how to actually design it!
I recommend Photoshop and/or InDesign, but Apple Pages is a really great, inexpensive alternative. Both tutorials are included in this blog post, so just scroll until you find the one you need!
Today is the BIG REVEAL of GenTwenty's newest look! While it isn't their very first launch day (GenTwenty was founded in March of 2013!), it's still a launch day of their beautiful new brand—something to really celebrate!
Nicole expressed wanting to work with me all the way back in May (can you really believe it's been that long, Nicole?). I worked closely with her as I discovered the hearts and minds of not just Nicole, but all of the many amazing contributors of the GenTwenty blog. These girls KNOW what it's like to live life in your twenties. In their own words: Our tried and true advice about growing up and navigating the real world will help you define your goals, figure out what your next move will be, and have fun along the way. And seriously, you can tell all of the hard work and pointed advice that goes into the content of their blog.
We wanted to give GenTwenty a clean, classy look that embodied sophistication—but also a bit of fun. The yellow and teal pairing were perfect in communicating this, along with the font paring of a more traditional "gen" with a fun, hand-lettered "twenty."
I loved working with Nicole, and—as a twenty-something myself—can't wait to follow along on her incredible journey as her and the contributors of GenTwenty continue to help us as we make the most of this decade!
Often times, SO MUCH goes into the writing of a novel, that authors overlook the importance of a well-designed cover that represents their hard work. Your book cover is an extension of who you are as an author—it's a piece of your brand.
Your book cover is the FACE of your story. It's what your readers see, what gives them an impression, and what instantly tells them whether or not they might be interested in it. Book covers matter, and I want to help you navigate the design of it.
Not too long ago, I did a series on why branding yourself is important in general. But a lot of writers have expressed not being able to apply branding to themselves as writers and authors. I get that—I really do, because when you’re a business, it’s easy to say you need a nice logo and coherent image. But when you’re an author, you’re focusing on the publishing of your first book and all that comes with it. From the cover design, to the typesetting—let alone the promotion of it!
A self brand seems a little frivolous, doesn’t it? If the book is good, and my readers are excited over its release, isn’t that all that matters?
Hi Cristina! Tell us a little bit about yourself and your business, Faithfully Social.
A little bit? Well, that could be used to describe me. I clock in at 4'11"! I help bloggers and creatives share what's on their heart by helping them navigate blogging and social media. As a blog and social media coach, I offer help by way of poring over your blog and telling you what to keep and what to toss. I can also help with social media platforms by way of what to share, how to find your voice and providing hand picked people to follow in your niche. I offer more services, but those are the two that are repeatedly requested.