Practically speaking, what does branding yourself look like and what are the components of your brand?
Before any design work is started, there are some key elements to branding yourself that should be figured out first. Some of the key elements to crafting your brand:
- Knowing who you are as a business and where you're going
- Knowing who your audience is and what they want
- Knowing what you can offer your audience that no one else can
- And knowing HOW you're going to offer it to your audience
All of those elements have to be figured out before you can even start to think about the visual aspect that communicates that foundation. I don't mean to keep repeating myself, but please remember that branding goes SO far beyond just the visual design of your company. It has to do with your heart, the way in which you work, and your audience. Your visual identity should just communicate all of those things.Read More