Posts tagged Importance of Branding
Tips for Making Your Brand STRONGER

I’m drafting up a little handout for my networking event this week. I tried asking myself- if I could give one bit of a useful information to the epic women business owners in my networking group, for free, what would it be?

Obviously, I specialize in brand design and development. I love helping writers, bloggers, and business owners with their brands—regardless of what stage their company or blog might be at. I know we hear it all of the time—branding is SO important! But branding goes beyond just your looks, a logo, and some colors. So that’s where I’m meeting these women.

First, I want to emphasize that your brand is YOU. You don't need a designer to give you a brand. You are your brand, which means you're developing it right now. So I put together a short, practical list of tips for making your brand stronger—RIGHT NOW.

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Brand Yourself – Part 3

Your branding journey.

Let's get personal. I've covered in Parts 1 and 2 the importance of branding and what branding looks like—but what does branding look like specifically for YOU and your biz? Do you even need a brand update?

Honestly, only you can answer those questions. But I do have some questions for you that'll hopefully help you figure it out. First, let's take a quick look at the financial implications a new brand would have on your business (because at the end of the day, it boils down to how much money you're making):

1. What is the value of one customer to you? In other words, what does one new customer make you in additional income? What's it worth to you to pick up that one new client? For example: $300.

2. Do you believe that new and better branding for your business will result in drawing in at least one new customer a month? Of course! At LEAST one, hopefully more!

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Brand Yourself – Part 2

Practically speaking, what does branding yourself look like and what are the components of your brand?

Before any design work is started, there are some key elements to branding yourself that should be figured out first. Some of the key elements to crafting your brand:

  • Knowing who you are as a business and where you're going
  • Knowing who your audience is and what they want
  • Knowing what you can offer your audience that no one else can 
  • And knowing HOW you're going to offer it to your audience 

All of those elements have to be figured out before you can even start to think about the visual aspect that communicates that foundation. I don't mean to keep repeating myself, but please remember that branding goes SO far beyond just the visual design of your company. It has to do with your heart, the way in which you work, and your audience. Your visual identity should just communicate all of those things.

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