Erin and I worked to develop a brand that expressed who she is and also represent what she does to teach others about writing.
The Writing Season is definitely Erin. Literally. The handwriting of The Writing Season is her own—I simply fine-tuned it and turned it into a logo for her. I then sketched out various rose shapes and assigned each a season's color (in jewel tones). But the different seasons go much further beyond the weather's seasons. Each represents the season of life you and I are in.
That's what Erin helps people do. Write. In season. Feel better.